Ihad a marketing epiphany the other day and realized it was time to morph. Why? I was working on a client’s business plan, utilizing all of the traditional marketing fundamentals I have successfully employed for years: positioning statements complete with customer targets and market differentiation; detailed pricing and promotional objectives; and strategies and tactics. That is when the light went off, and I realized that marketers have been developing business plans the same old way year ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.