Ihad a marketing epiphany the other day and realized it was time to morph. Why? I was working on a client’s business plan, utilizing all of the traditional marketing fundamentals I have successfully employed for years: positioning statements complete with customer targets and market differentiation; detailed pricing and promotional objectives; and strategies and tactics. That is when the light went off, and I realized that marketers have been developing business plans the same old way year ...

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Contact: Desiree Torres Desiree.Torres@penton.com 

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