“Unintended consequence” is a term of recent vintage. Simply put, it means being impacted by an action, invariably in the negative, directed at someone else. The following observations are, in my mind, a classic and damaging example of this term. Of all the segments of the consumer market, seniors have been the most reliable, predictable and consistent group. Year-round they would fill up tour buses, trains and ships, as well as their cars, and travel the country and the world. ...

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Contact: Desiree Torres Desiree.Torres@penton.com 

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