Casual-dinnerhouse chains that recently rolled out value-based offerings are hoping these new initiatives will reverse the current soft sales trends and increase guest traffic.And while some industry observers and Wall Street analysts doubt that low-price-point promotions will pull the segment out of its yearlong slump, new data gathered by The NPD Group, a Port Washington, N.Y.-based market research firm, indicates that such value promotions are a step in the right direction.“Based on our ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.