Consumers’ cravings for authentic ingredients compel operators to promote natural products
Operators are responding to consumer demands for “real” foods with a focus on high-quality, nonprocessed items and marketing campaigns highlighting these natural ingredients. “[Customers] are paying much more attention to ingredients than ever,” said Denny Lynch, spokesman for Wendy’s. “They want ingredients they can find in their kitchen cabinets, not in a lab.” Wendy’s recently overhauled its French fries in favor of the new skin-on ...
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