Like all restaurateurs, Dan McDonald wants to be sure he’s not wasting his marketing budget, especially in a year that looks as challenging as 2009 is projected to be.But tracking the return on investment for all his advertising, including for local TV and radio spots, fliers and coupons, isn’t easy, he said. So he’s scouting out new ways to get the most bang for his advertising buck. “With radio and TV, I don’t know how you measure it,” said McDonald, owner of a nine-unit ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com