ATLANTA The design of a customer loyalty program is as important, if not more so, than the information system that delivers or administers it, according to operators who addressed "What's New, What's Working in Loyalty Card Technology" during the FS/TEC 2007 conference here. FS/TEC 2007 took place Oct. 10-13 at the Georgia World Congress Center.The marketing justification for loyalty programs is strong, according to Jeffrey S. Gengler, vice president of information technology at the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com