If marketing and advertising typically are intended to build relationships between businesses and consumers, then quick response code technology can heighten the engagement of both parties, according to some restaurateurs. Developed and first popularized years ago in Japan, QR codes, or square bar code-like images, increasingly are being used for marketing in America. Consumers with camera-equipped smart phones can download free software, such as NeoReader, to scan QR codes for instant ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!