Soup and salad, a meaty entrée, and a big slice of cheesecake. All for $15. Call it a fixed-price offering or menu bundling or even just a good deal, it’s the kind of promotion restaurateurs are hoping will stand out to spending-wary consumers in today’s fiercely competitive marketplace. The strategy of offering a multicourse meal for a single affordable price has been steadily gaining traction with operators who are trying to avoid the stigma of discounting individual ...
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Contact: Desiree Torres Desiree.Torres@penton.com