Investments split between remodels, equipment upgrades and more marketing spend
Restaurant operators are looking to invest in remodels, both interior and exterior, as well as equipment upgrades and additional marketing spending in 2012, according to the exclusive NRN Restaurant Operators Survey. Marketing took the top spot when the more than 150 respondents were asked where dollars will be allocated this year, with 27 percent choosing it as their top spending area. Closely following that response were investments in restaurant redesigns, at 24 percent, and equipment ...
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Contact: Desiree Torres Desiree.Torres@penton.com