Palm Management Corp., the parent of the luxury steakhouse chain based in Washington, D.C., is refreshing the brand as part of its 85th anniversary celebration this year. Chainwide alterations include new and rejuvenated menu items, a refurbished logo, redesigned waitstaff uniforms and tableware, a new ad campaign and a revamped website. The chain also is designing a new prototype to use as a launch point for future growth. Bruce Bozzi, Jr., executive vice president and fourth-generation ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!