DALLAS —Value-driven promotions are a near necessity in the current economic climate, but they must be tailored carefully to a brand’s image to maximize success, executives from four restaurant chains said recently. “It used to be that value was a marketing slogan,” said Phil Costner, chief operating officer of La Madeleine. “Now it’s a necessity. It’s ante to get in the game.” ...
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Contact: Desiree Torres Desiree.Torres@penton.com