Panera Bread managers ‘Harvest’ key sales data via intranet to support internal marketing goals

I’d like to amend the cliché that “everybody talks about the weather, but no one does anything about it” with the following: “Panera Bread Co. is trying its best, though.” It would be fun to write that the chain has installed giant wind machines to blow away storms that might keep customers away, but the truth is a lot more mundane.Panera uses a weather application on its intranet that ties a cafe’s historic local weather to the store’s historic sales, allowing managers to ...

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