Pizza Ranch vice president of marketing Cody Pierce speaks with Nation's Restaurant News about new advertising strategies and the importance of the brand’s loyalty program
Since he started his post as vice president of marketing for Pizza Ranch in January, Cody Pierce has been tasked with scaling up the 160-unit brand’s marketing and advertising strategies, which heavily accentuate its ties to the small towns in nine Midwestern states where it operates. Hull, Iowa-based Pizza Ranch deploys TV and radio commercials for new-unit openings and increasingly for new-product news in larger markets, Pierce said, but the chain’s big drivers of repeat ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!