DALLAS Chicken-chain owner Pollo Campero of Guatemala, with domestic offices here, has licensed and is deploying geoVue's market modeling and site-selection software for real-estate transactions, the operator said.
"We believe that our growth opportunity is between 300 to 500 new restaurants over the next five years," said Jorge Armenteros, executive vice president of franchise operations for the chain, which boasts about 230 restaurants in 10 countries. He added, "geoVue will help us to define the opportunity and to establish clear growth objectives over that time period and beyond" and aid in "increasing our own and our franchisees' return on invested capital."
Officials of Woburn, Mass.-based geoVue noted that the software develops predictive store trade areas that help users decide which markets to enter, expand in or exit. They said it also helps users optimize store networks within markets and localize marketing and merchandising.