Twenty years ago, many of the nation’s most loyal consumers joined their favorite airline’s frequent-flier program or signed up for an affinity credit card from their preferred financial institution. They collected stamps and searched feverishly for their frequent-purchase punch cards. Today, loyalty programs are a mix of creativity, innovation, marketing and technology that are changing behaviors and driving benefits for both restaurateurs and consumers. Yet according to the ...
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Contact: Desiree Torres Desiree.Torres@penton.com