Operators look to take the sting out of price hikes with targeted deals, discounts
Runaway commodity costs and sluggish customer traffic have forced most restaurant chains to boost menu prices this year. But while executives concede that they have little choice but to increase tariffs, many are giving customers ways to “opt out” of paying more by offering attractive bundled meals and combos. Casual-dining chains, which initially sought to stimulate flagging dinner traffic with specially priced bundled meals, now are beginning to target other dayparts with ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?