GREENWOOD VILLAGE Colo. —Red Robin Gourmet Burgers returned to national television advertising this month after an eight-month hiatus, hoping to flip the script on several quarters of negative same-store sales by trumpeting product news. The casual-dining chain of more than 400 restaurants spent $1.3 million to buy three weeks’ worth of advertising time on cable for its new 15-second spots featuring the brand’s Steak Sliders, which had ...
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Contact: Desiree Torres Desiree.Torres@penton.com