CHICAGO National Restaurant Association Restaurant, Hotel-Motel Show. —Local-store marketing can forge an emotional link with customers to generate sales, but only if in-store service and food quality consistently meet their expectations, according to panelists who spoke at the sixth annual restaurant executive breakfast during the “Marketing starts in the restaurant,” said Ted Fowler, president and chief executive of Golden Corral Corp., based in Raleigh, N.C. ...
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