Product innovation, not rapid growth, vital to rebuilding traffic, NPD says
The restaurant industry is well on its way to recovery, but it has yet to rebuild traffic to pre-recession levels, according to The NPD Group, which said further gains will be spurred by product innovation, unit redesigns and a move away from discounting. Despite improvement, per capital restaurant visits in 2010 reached only the same levels seen in 2005 as consumers continue to spend cautiously, Warren Solochek, vice president of client development for The NPD Group, said during a webinar ...
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