Restaurant marketers are learning that if you tweet customers right, sales gains will follow

What are you doing?If you’re like other savvy restaurateurs, you’re busy figuring out how best to create a social-networking buzz.Across the industry, tweets, followers and friends are front of mind for operators looking for innovative ways to reach new and old customers alike through venues like Twitter, Facebook, MySpace and Yelp. At the recent National Restaurant Association Restaurant, Hotel-Motel Show, social media was all the rage as speeches, seminars and private ...

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