With holiday shoppers spending more than expected over the Thanksgiving and Black Friday weekend, restaurant brands are looking to get their fair share by pushing gift card sales with bonuses for buyers and other incentives throughout the season. An estimated 212 million shoppers spent about $45 billion in stores and online over Black Friday weekend, which was well above the spending tallied last year, according to a National Retail Federation survey. This year, shoppers spent an estimated ...
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Contact: Desiree Torres Desiree.Torres@penton.com