With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next big thing in mobile marketing to succeed, operators and experts say.   Many restaurateurs praise the simplicity and high return on investment of text coupons, the understated workhorse of mobile advertising. Mobile experts note that text messaging and SMS already reach a broad base of ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.