With buying power estimated to exceed $600 billion a year, the gay and lesbian community represents a potentially lucrative market for restaurateurs to tap. But some operators are doing a better job than others at attracting that audience as customers and employees, according to a recent survey of gay and lesbian consumer habits and brand perceptions. Sponsored by Prime Access, an advertising agency specializing in reaching lesbian, gay, bisexual and transgender groups, and ...
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Contact: Desiree Torres Desiree.Torres@penton.com