What many are describing as the “Great Recession” is well upon us. It is impacting not only our lives but also our businesses on a daily basis. These are unprecedented times for all of us, since we have not experienced a downturn this severe since the Great Depression. Unprecedented times call for, and require, unprecedented brand strategies that not only meet the needs of your customers, but also connect with them in an emotional way. That is what will separate the great brands from the ...

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