Contrary to popular belief, rewards or loyalty programs are not just about a free airline fare or a discounted hotel room. Loyalty programs are about giving something to your best customers that makes a difference in their everyday lives and keeps them coming back again and again: a free cup of coffee at the local coffee shop, a discounted dessert after dinner or express seating at one’s favorite restaurant.These programs make strategic sense for the high-frequency restaurant industry, and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!