After an absence, the clown will star in new commercials set to air this month
Ronald McDonald is back in the spotlight, not long after industry watchers had speculated that McDonald’s advertising for adult-focused menu items and activists’ criticism would force the character to keep a low profile. The red-headed clown, McDonald’s mascot for decades, will star in several new commercials advertising Happy Meals, encouraging children to visit the HappyMeal.com website, where they can upload pictures of themselves to be integrated into Ronald McDonald ...
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Contact: Desiree Torres Desiree.Torres@penton.com