Six-unit Halfway Cafe concept positioning to go all the way

DEDHAM Mass. There’s nothing halfway about outpacing the field in sales, and Halfway Cafe, a six-unit casual-dining chain based here, is doing exactly that. Last year, the chain’s sales were up 8 percent from the year earlier, at a time when many restaurant operations were struggling to simply keep pace with inflation.John Grasso, who more than 18 years ago purchased and resurrected what was then a tired single restaurant with his late partner, David Steen, attributes Halfway Cafe’s ...

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