CULVER CITY Calif. Sizzler USA will start 2008, its 50th anniversary year, with a new campaign and a new ad agency: Ground Zero of Los Angeles. The chain announced Wednesday that it had named the shop its agency of record, replacing Kovell-Fuller, which had held the account for five years.Ground Zero’s first branding and promotional campaigns for the chain are expected to break in January.“With next year being such a big year for us and our franchisees, we wanted to take a fresh look ...
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Contact: Desiree Torres Desiree.Torres@penton.com