Something bad has happened to that harmless, little fish from last autumn’s branding campaign for Captain D’s Seafood Kitchen. A stop-motion commercial showed a seaside artist painting a portrait of a fish. Then the fish swam off the canvas and through crowds of people, who helped it on its journey to a poster outside a Captain D’s restaurant. And there the fish found a home. The spot was designed to show that Captain D’s had changed. The Nashville, Tenn.-based ...

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