Sonic Corp. is tinkering with its marketing strategy as it adds new menu items to boost sales and a new drive-in prototype to reduce franchisee costs. Oklahoma City-based Sonic late last week estimated a 3.4-percent increase in systemwide same-store sales for the second fiscal quarter ended Feb. 29. Same-store sales reflected an estimated increase of 3.5 percent at franchise drive-ins and 3.1 percent at company drive-ins. Sonic will release its full second-quarter 2012 results after ...
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Contact: Desiree Torres Desiree.Torres@penton.com