OKLAHOMA CITY Sales trends at Sonic Corp. remained negative for its February-ended second quarter, despite the chainâ€™s late-December introduction of its Everyday Value Menu, which was developed to spark customer traffic. Estimated same-store sales for the quarter, which Sonic said is its slowest time of the year, are expected to drop between 3 percent and 4 percent systemwide and fall between 5.5 percent and 6.5 percent at corporate restaurants, the company said Thursday. The ...
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Contact: Desiree Torres Desiree.Torres@penton.com