OKLAHOMA CITY Sales trends at Sonic Corp. remained negative for its February-ended second quarter, despite the chain’s late-December introduction of its Everyday Value Menu, which was developed to spark customer traffic. Estimated same-store sales for the quarter, which Sonic said is its slowest time of the year, are expected to drop between 3 percent and 4 percent systemwide and fall between 5.5 percent and 6.5 percent at corporate restaurants, the company said Thursday. The ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.