“Did you see that guy’s watch? That thing’s worth $300,000,” Jeff Sinelli, founder of the Which Wich? sandwich chain told me after a couple of potential franchisees left his table. I hadn’t seen the watch, but I’d noticed his stylish cufflinks made out of string. We had both observed his and his partner’s complete lack of a sense of humor. What do you expect from financiers whose pride and joy seemed to be a distribution network for PVC ...

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