A study of restaurant consumers who use group or daily-deal websites, released last week by Rice University and Cornell University researchers, indicates that while deep discount offers may cause sales cannibalization, they also bring in new guests with positive attributes. The study, "Customer Response to Restaurant Daily Deals," by professors Utpal M. Dholakia of Rice and Sheryl E. Kimes of Cornell, stemmed from an August survey of 931 completed consumer responses. A quota sample ...
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Contact: Desiree Torres Desiree.Torres@penton.com