Americans may be dealing with one of the hottest summers in recent memory, but they’ve cooled in their perceptions of the nation’s three largest burger chains, according to new data from market research agency YouGov and its measure of public perception, BrandIndex. Quick-service restaurant chains, especially the largest brands like McDonald’s, Burger King and Wendy’s, have recently been accused by numerous consumer or activist groups of offering unhealthful food and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com