Operators will grapple with how to cover costs and offer value
Menu prices will pose a dilemma for restaurants this year as operators struggle with rising commodity costs and consumers who remain focused on value, according to a new study by AlixPartners LLP. In the turnaround firm's survey of 1,000 consumers in December, respondents said they expect to spend 5 percent less on each meal at restaurants this year, or an average of $12.90 per meal versus $13.60 last year. In addition, 11 percent of respondents said they expect to spend $5 or less per meal ...
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