When consumers ask themselves the question, “Where am I going to eat out today?” more of them are finding answers on social media sites.‚Ä© According to a new online survey from market research firm The NPD Group, sites such as Facebook, Groupon and LocalEats are wielding a powerful influence on consumers’ dining-out decisions, connecting them with brands, inspiring them to try new concepts and getting them to spend more money per visit.‚Ä© According to the NPD data, in August ...
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Contact: Desiree Torres Desiree.Torres@penton.com