Respondents expect innovative products and marketing to drive revenue
Food and beverage industry executives expect to see improved revenue and profitability this year and next, but continue to feel hamstrung by unemployment conditions and slow consumer spending, according to a new survey from KPMG LLP, an audit, tax and advisory firm. Driving improvements in the industry, the survey said, will be product innovations and new marketing efforts, especially those using online and mobile technologies. Consistent with New York-based KPMG’s results from this ...
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