Roger L. Brooks, author of “The Power of Loyalty,” offers these tips — in no particular order — for effective loyalty programs: Be different. “You have to stand out from your competition if you want people to talk about [you],” Brooks said. “If you do things that are different and get customers engaged, you get them to come back for themselves, and you get that viral, word-of-mouth social play.” Reward customers based on spending history. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com