Toppers Pizza, which began life in Wisconsin college towns, has created a cultlike following that now is helping it expand. Many customers ate Toppers’ pies while in school or working for the concept, making pizzas or delivering them to dorms. The brand is so strong among Wisconsin’s college-educated customers they remain loyal years later, boosting sales in noncollege towns beyond those of units in college towns, said Scott Gittrich, founder, president and chief executive of Toppers Pizza ...

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