This is the second in a series of seven stories exploring the growth cycles of some of the industry’s hottest concepts. Each report will look at a different facet of the evolution of an emerging chain, from conception to financing to expansion into new territories. Future stories in the series also will investigate pitfalls to avoid, ways to stay hot and The Next Big Thing. Stephen Silverstein kept his day job for nearly four years after he opened the first Not Your Average Joe’s ...
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