Opening two units of an upscale casual-dining concept just as the national economy plunged into a recession was never the plan, says Bobby Fitzgerald, a co-founder of the three-unit White Chocolate Grill based in Scottsdale, Ariz. Leases were signed and construction began on the Chicago area and Denver area locations more than a year and a half before the economy showed signs of faltering. The units opened in the spring and then the fall of 2008. The first White Chocolate ...
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Contact: Desiree Torres Desiree.Torres@penton.com