RICHARDSON Texas The Wingstop chicken wing chain is rolling out an online ordering system after a 120-store test in which the average online sale was roughly double the typical in-store transaction, the franchisor said. The company said the new technology also supports a catering initiative and is tied to the chain's email marketing efforts.Beyond contributing to higher sales, the online ordering system also "creates real operational time efficiencies, especially on weekends, our ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!