The story of Encino, Calif.-based Menchie’s Frozen Yogurt’s ascent into the Second 100 universe of restaurant brands is one of rapid franchise growth. The brand followed up a 32.7-percent increase in U.S. systemwide sales in the Preceding Year with 18.6-percent growth in its Latest Year, based on the strength of its franchisees opening 142 locations the past two fiscal years. The brand’s double-digit declines in estimated sales per unit, or ESPU, do show a slight dilutive ...

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