What is in this article?:
- Restaurants add nostalgic mix-ins to ice cream
- Zaxby's and Baskin-Robbins
S’mores, peanut butter and jelly, and banana pudding are among the favorite childhood flavors appearing in frozen dairy treats.
Ice cream with mix-ins have risen 55 percent on menus year over yearfrom 2011 to 2012, according to Technomic’s MenuMonitor.
What many chains are mixing into their frozen desserts this summer clearly intends to bring back memories of other favorite sweets.
Dairy Queen is promoting two flavors of its signature Blizzard Treats in July at its 4,462 domestic units. Its Blizzard of the Month is a new Lemon Meringue Pie flavor, which combines lemon meringue pie filling with crunchy pie pieces and vanilla soft serve, topped with meringue-flavored whipped topping.
The chain also continues to promote its S’mores Blizzard, a blend of marshmallow-filled chocolate bars, graham crackers and soft serve, topped with whipped topping. The s’mores flavors also are available as a Royal Shake or Frozen Hot Chocolate.
Denver-based better-burger chain Smashburger is tugging at childhood memories with its Peanut Butter & Jelly Shake. It combines vanilla ice cream with strawberry syrup and crushed peanut butter cookies.
The company said in a press release that the shake has been on the 210-unit chain’s secret menu for some time, but is now promoting it as a limited-time offer through September.
“Our customers have been coming up with secret menu items for several years, and the Peanut Butter & Jelly Shake has become a favorite,” Smashburger founder and chief concept officer Tom Ryan said in a press release.