A look inside Yum's new Super Chix conceptApr 14, 2014
Yum! Brands Inc., parent to the Pizza Hut, KFC and Taco Bell brands, opened its Super Chix “exploratory” concept on April 9 in a small strip shopping mall in the Dallas suburb of Arlington, Texas. A company spokeswoman said the concept, which focuses on chicken sandwiches, tenders, salads and frozen custard, is a one-off restaurant that is being tested as a possible growth vehicle abroad. The company also plans to test an Asian sandwich concept called Banh Shop in the Dallas-Fort Worth area.
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