Matt Matros founded Protein Bar in 2009 to bring healthy, great-tasting food to on-the-go customers. Growing up overweight and losing his father to a heart attack, Matt realized how diet and stress could impact health. At 22, he was on the same unhealthy path as his father and decided to make a change. He spent his life savings to open the first location in downtown Chicago, with a plan to have 10 locations in 10 markets within 10 years. But success may alter this plan: “There’s room to penetrate Chicago and D.C., so it could be more like 20 units in five markets in 10 years,” he added, noting that consumer research confirms a growing interest in healthful foods, like Protein Bar’s Bar-ritos, quinoa bowls and smoothies.