A group of Turkish investors is hoping to make simit, a favorite bread of the Balkans, the trendiest starch in New York City. The group, led by Istanbul-based restaurant management company Yemekhane, has opened two locations of Simit + Smith, featuring the bread in its traditional bagel-like ring shape, as well as in loaves suitable for making sandwiches. The first location, which also will serve as a commissary for future restaurants, opened in November in the suburb of Cliffside, N.J. ...
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Contact: Desiree Torres Desiree.Torres@penton.com