A new video series from Nation's Restaurant News explores the strategies and insights of leading senior executives in foodservice. Exclusive video interviews provide a senior-level take on the major topics affecting the restaurant industry today, especially as the marketplace shifts to one dependent on taking and securing market share.
Denny's spent two years testing its new coffee offerings and countless hours experimenting with the right value-driven price points for today's consumer. The moves are aimed at helping parent company Denny's Corp. drive increased market share in the family-dining segment as consumers become more careful with their spending.
Chief executive John Miller told Nation's Restaurant News earlier this year in a video interview at the ICR XChange that value pricing, menu offerings and differentiated marketing are the most imperative elements of securing a restaurant brand's success. Watch the video for more.