Denny's spent two years testing its new coffee offerings and countless hours experimenting with the right value-driven price points for today's consumer. The moves are aimed at helping parent company Denny's Corp. drive increased market share in the family-dining segment as consumers become more careful with their spending. Chief executive John Miller told Nation's Restaurant News earlier this year in a video interview at the ICR XChange that value pricing, menu offerings ...
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Contact: Desiree Torres Desiree.Torres@penton.com