A new video series from Nation's Restaurant News explores the strategies and insights of leading senior executives in foodservice. Exclusive video interviews provide a senior-level take on the major topics affecting the restaurant industry today, especially as the marketplace shifts to one dependent on taking and securing market share.
While the majority of quick-service brands focus on their beverage offerings, Dunkin' Donuts has taken a hard look at its food items.
"There is a misnomer out there that the only items we have that are high margin are beverages. That's not true," Dunkin' Brands Inc. chief executive Nigel Travis tells Nation's Restaurant News.
At Dunkin' Donuts,sandwiches and a focus on snack items have been driving sales and margins. A trend for the future? What Travis calls hearty, but also healthy, sandwiches, like the new Dunkin' Donuts sausage breakfast sandwich. Watch the video for more.