Cicis Pizza last month took the wraps off a new brand image that culminates the past year of reassessing where the buffet brand should be headed, CEO Darin Harris said during a tour of the updated restaurant in Frisco, Texas. Harris, who leads Coppell, Texas-based Cicis, said the redesign of a restaurant that initially opened in 2009 brings together the refreshed format and offerings the 446-unit chain expects to deliver in newer restaurants. “The entire design is totally different ...
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Contact: Desiree Torres Desiree.Torres@penton.com